Abie Maxey

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Skillmaker

Generate ready-to-use Claude skill files in minutes. Fill in your details and get a structured .md file you can install in Claude Code or Claude.ai ~ no blank-page problem.

What you get

✓

Brand Voice

Tone, rules, sample writing ~ Claude always sounds like you

✓

Content Writer

Hooks, captions, posts by platform and pillar

✓

Competitor Analyst

Research briefing, gaps, and moves to take

✓

Customer Research

VoC from reviews, Reddit, and forums

What is a Claude skill?

A reusable promptsaved as a file

Every time you re-explain your brand voice, re-paste your tone guidelines, or re-describe your research style ~ that is time you should not be spending. A skill captures all of that once, in a .md file, and makes it permanently available to Claude.

Skills are not chatbot system prompts. They are structured documents with a name, a description, and a set of instructions Claude follows whenever that skill is active. You write them once. Claude uses them forever.

brand-voice.md
---
name: my-brand-voice
description: "Enforces brand tone on all written output.
 Use whenever writing emails, social posts, or copy."
---

# My Brand Voice

You are writing as [Business Name].

## Tone
Direct, warm, no corporate jargon. Short paragraphs.
Use ~ instead of dashes. End emails with a signature.

## Do
- Lead with the point
- Use real examples, not vague generalisations

## Don't
- No passive voice
- Never say"leverage" or"synergy"

## Voice Sample
[3 example sentences from actual writing]

Two ways to use skills

Claude CodevsClaude.ai

Claude Code

CLI ~ Developer Setup

Claude Code is the command-line tool you run inside VS Code or your terminal. Skills live as .md files in your repo and are invoked with slash commands. They live in git, version-controlled alongside your code.

How to install

1

Save the file

.claude/skills/brand-voice.md

Create a skills/ folder inside .claude/ at the root of your project. Save your generated .md file there.

2

Reference it in CLAUDE.md

Skill: .claude/skills/brand-voice.md

Add a Skill line to your CLAUDE.md file. Claude Code will load it automatically at the start of every session.

3

Invoke with a slash command

/brand-voice

Type /brand-voice in Claude Code to activate the skill for that session. Or set it to always-on in CLAUDE.md.

Best for

Developers and builders working in VS Code

Teams who want shared, version-controlled skills

Workflows that run alongside code changes

Claude.ai

Web App ~ No Code Needed

Claude.ai is the web and mobile interface at claude.ai. Skills work here through Projects ~ a Claude.ai feature that gives conversations persistent instructions. Paste your skill file as a Project instruction and it is always active.

How to install

1

Create a Project

Open Claude.ai → click Projects in the sidebar → New Project. Give it a name matching the skill (e.g. Brand Voice).

2

Add as Project instructions

Inside the Project → click Set instructions. Paste the full contents of your generated skill file. Save.

3

Every chat in the project uses it

Any conversation you start inside this Project will have the skill active automatically. No slash command needed.

Best for

Non-developers and content creators

Brand voice and writing skills you use daily

Anyone already working in Claude.ai chat

Claude Code
Claude.ai
Requires coding
Yes (basic)
No
Skill location
.claude/skills/*.md
Project instructions
How activated
/skill-name command
Automatic in Project
Version control
Yes ~ git tracked
No
Shared with team
Yes ~ via repo
Per-user only

~ Build your skill

Choose atemplate

Choose a skill template. Each one generates a ready-to-use Claude skill file you can drop straight into your project.

Weekly Dispatch

The builder's diaries.

What I'm building, breaking, and figuring out.

  • AI tools I actually use to build faster
  • Behind-the-scenes of growing a business in Madrid
  • Community plays, client wins, and real revenue breakdowns
  • Grounded dispatches from someone building roots
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